The Spanish company has invested more than 5 million euros since 2011 in its Water Division as part of its diversification strategy
Jaen, July 17, 2013. - In 2012, Mahou San Miguel allocated 400,000 euros to its bottling plants Sierra Natura and Sierras de Jaén located in Los Villares. The goal: to meet growth expectations in the water market over the next few years and have state of the art facilities that ensure high standards of quality and safety, energy efficiency and industrial sustainability. Several different projects modernising the plant and upgrading equipment took place, with the aim of ensuring the quality of processes and responding to market requirements in product and packaging innovation. Furthermore investment plans implemented in the bottling plant in Jaen have resulted in an improvement in risk prevention, operational safety and environmental sustainability, important issues for Mahou San Miguel.
This 100% Spanish owned, family company has been packaging and distributing Sierra Natura and Sierras de Jaén since 2007, the same year it acquired Cervezas Alhambra. As part of its ambition to diversify, Solán de Cabras was acquired four years later, thereby strengthening its position in the water and soft drink sector and in general, the beverage industry. Since 2011, it has invested 5.2 million euros in its water bottling plants, of which 3.6 million has gone to 24 different investment projects carried out last year.
During 2012 the brewery also made a significant investment of over 72 million euros, despite the economic situation in our country, the fall in consumption and the increase in raw material costs. This investment has been allocated mainly to the industrial modernisation and upgrading of its production centres (26 million euros), to fostering business growth (17 million euros) and to the support of the hospitality industry through its facilities, equipment and several different initiatives to promote responsible drinking in bars and restaurants in Spain (20 million euros, almost a third of the total investment).
Of the 26 million euros allocated to production centres in 2012 about 17 million was invested in ensuring optimal environmental performance. As a result, it has been able to decrease unit water consumption by 1.74% and energy consumption by 4.4%, reducing greenhouse gas emissions by 32% thanks to, among other factors, the fact that 100% of the electrical energy consumed in its production centres comes from renewable sources.
The packaging centre in Los Villares has a surface area of 5,300 m2 and a production capacity of 350,000 hectolitres per year, its activity contributes to the economic development of the province. It is a modern production centre equipped with the highest technology, guaranteeing product quality and excellent environmental performance.
Mahou San Miguel remains the leader of the Spanish beer market
In 2012 Mahou San Miguel made an operating profit of 175 million euros, 7.5% less than the previous year due to the economic context of lower consumption. The company has established itself as the leader in the Spanish beer market with a production of 12.3 million hectolitres and a market share of 37%. Its sales reached 1.173 billion euros, 1.9% lower than in the previous year.
The beer company has become one of the best ambassadors for Spain abroad, exporting to the world not only our products but also the concept, values ??and attitudes of the Spanish lifestyle. Internationalisation is a strategic priority for the development of business, it means that Mahou San Miguel is present in over 50 countries and that it produces more than 75% of Spanish beer that is exported. Its international sales, including also the products the company produces outside Spain, accounted for 11% of the total volume in 2012, which means that in the last five years international business has doubled its share within the company's total sales.
Likewise, the changes made in the Managing Bodies of the company in 2012, which have given way to a generational succession, are evidence of Mahou San Miguel shareholders' strong commitment to the development and sustainability of the business in the long-term, strengthening its international strategy plans.
Mahou San Miguel
The acquisition of San Miguel in 2000 by Mahou, the centenary company, establishes the first 100% Spanish capital brewing company. It is the national industry leader and produces more than 75% of the Spanish beer that is exported. It is currently present in 50 countries and has over 2,500 employees. In 2004, it incorporated the Canary Island brand Reina and in 2007 Cervezas Alhambra. In addition, it has diversified with the purchase in 2011 of Solán de Cabras and the commercialisation of DE. Master Blenders coffees, teas and sweeteners in the hospitality industry since 2010. In 2012 it made an important move in its internationalisation strategy when it acquired 50% of the Indian company Arian Breweries & Distilleries Ltd and launched San Miguel Fresca in the UK.
In Spain, it has seven brewing centres and two mineral water springs, together with packaging centres. It has a broad portfolio of domestic beers which include, among others, Mahou Cinco Estrellas, San Miguel Especial, Mixta, Alhambra Reserva 1925 and pioneering products for their category such as San Miguel 0.0% and San Miguel ECO. It also has a wide range of international beers from agreements with partners such as Carlsberg, Molson-Coors and Warsteiner.