Jaipur, 25 June 2018: Mahou India, the first subsidiary of Spanish brewing major, Mahou Group to be established outside Spain, has launched its premium wheat beer - Mahou Maestra Wheat in Jaipur today. With this launch, Rajasthan becomes the first state where Mahou Maestra Wheat, the first Spanish Wheat beer in India will be available.
“We are thrilled to launch our Mahou Maestra Wheat in India starting with the pink city - Jaipur. Mahou Maestra Wheat is the new and genuine interpretation of wheat beer by Mahou and has been created especially for the Indian market that maintains the rich personality, flavor, and taste of Mahou that dates back to 1890. Jaipur, a city known for its rich heritage and culture is a significant market for us and we are sure to delight the beer enthusiasts of Jaipur with the authentic Spanish wheat beer in India – Mahou Maestra Wheat”, said Fernando Bustamante, Chief Executive Officer, Mahou India.
Mahou Maestra Wheat is a Belgian style wheat beer that comes with a golden colour and thick and creamy foam. Its principal character is a fruity aroma and a slight hint of hops along with a refreshing feeling and a touch of sweetness that creates a well-balanced sensation in the palate.
Its tangy hints of Sevillian (Spanish) orange peel and the herbal spicy notes of the organic coriander from the Himalayas, make it delectable and easy to drink. The signature recipe of Mahou Group - the yeast - rests in the bottle that further adds the uniqueness to its taste.
It goes well with a variety of authentic tapas of Spain like patatas bravas, olives and croquettes or with Indian tapas such as tandoori, paneer tikka, and pakoras. Both Spanish and Indian tapas are an awesome combination with the orange aroma and the spicy hints of coriander.
It is available in 330 ml bottles (pints) as well as in 500 ml cans.
Mahou Maestra Wheat comes as a new premium product offering by Mahou India. The previous premium beers – Mahou 5 Star and Mahou Clásica have received a great response in the last three years. Mahou Maestra Wheat is being brewed in Bhiwadi, Rajasthan along with Mahou Clásica, Mahou 5 Star, Dare Devil and Dare Devil Royal Export. Mahou Group is the first Spanish company to operate in the region with its own brewery and is the company’s first fully owned subsidiary outside of Spain.