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Conclusions drawn from the views of more than 1,000 people from Mahou San Miguel’s interest groups
Madrid, July 18th, 2013 - With the intention of leading the change towards a more sustainable environment and becoming the benchmark in CSR in the food and beverage industry, Mahou San Miguel has developed a 2013-2017 Corporate Social Responsibility Strategic Plan under the title "An active commitment".
To carry it out the brewery has conducted, with the help of consultants PriceWaterHouseCoopers, consultations and interviews with more than 1,000 people from their interest groups, composed of the following: collaborators, on trade and off trade clients, social organisations, business associations, consumers, universities, suppliers, financial institutions, dealers/distributors, the Government and public administration, and the media.
Based on conclusions drawn from these consultations, the CSR plan has been divided into six lines of action with 19 goals to reach before 2017.
These six sections and a selection of their main goals are the following:
- Ethical management of the business: Being a company that everyone trusts through continuous assessment, training and monitoring of the entire supply chain as well as ensuring compliance with the code of conduct.
- Responsible consumption, health and nutrition: Promoting a healthy lifestyle and responsible consumption of beer as part of the Mediterranean diet
- People: Attracting, developing and retaining talented and committed professionals while being recognised as the best company to work for
- Responsible commercialisation: Being clients' and dealers' preferred partner through the development of collaborative projects, maintaining the highest product quality and safety, insisting on eco-packaging and recycling as well as ensuring transparency and responsible advertising.
- Local commitment: Forming alliances with local agents in the communities in which it operates
Water and climate change: Being the company with the lowest carbon footprint through eco-efficiency projects and ensuring the protection and sustainability of water sources.
Main findings of the study
Aspects most valued by the interest groups consulted are, in general: product quality, recognition of the company and its brands, its proximity and innovation and industry leadership.
Proposed improvement areas focus on the development of collaborative CSR projects with each interest group, improvement in communication as well as aspects such as recycling or waste minimisation.
In addition, each of the stages in the supply chain were assessed: production, human resources, operations, etc. up until the final consumer. Your opinion on the company's performance in these areas has helped shape this CSR plan and the improvement projects until 2017.
Corporate Responsibility: a key issue for Mahou San Miguel
Because Mahou San Miguel believes that Corporate Social Responsibility is strategic to its business model it develops multiple initiatives in this area and ensures its integration into all departments in the company, including the accompanying monitoring indicators.
It is the first and only company in the beverage industry to receive the "Equality in the Company" honour, awarded by the Ministry of Health, Social Policy and Equality in recognition of its progress in this area. In fact, it was also the first brewery in Spain to sign an Equality Plan for its employees.
It has also received a certificate recognising it as a Family Friendly Company, assuming specific commitments to support the reconciliation of work and family life, designed to avoid any type of discrimination. It has signed the United Nations Global Agreement, voluntarily assuming compliance with its 10 basic principles, and has joined the Excellence in Sustainability Club, which brings together Spanish companies that are leaders in corporate responsibility.
Mahou San Miguel
The acquisition of San Miguel in 2000 by Mahou, the centenary company, establishes the first 100% Spanish capital brewing company. It is the national industry leader and number one in exports as it produces more than 75% of Spanish beer that is commercialised outside our borders. It is currently present in 50 countries and has over 2,500 employees. In 2004, it incorporated the Canary Island brand Reina and in 2007 Cervezas Alhambra. In addition, it has diversified with the purchase in 2011 of Solán de Cabras and the commercialisation of DE. Master Blenders coffees, teas and sweeteners in the hospitality industry since 2010. In 2012 it made an important move in its internationalisation strategy when it acquired 50% of the Indian company Arian Breweries & Distilleries Ltd and launched San Miguel Fresca in the UK.
In Spain, it has seven brewing centres and two mineral water springs, together with packaging centres. It has a broad portfolio of domestic beers which include, among others, Mahou Cinco Estrellas, San Miguel Especial, Mixta, Alhambra Reserva 1925 and pioneering products for their category such as San Miguel 0.0% and San Miguel ECO. It also has a wide range of international beers from agreements with partners such as Carlsberg, Molson-Coors and Warsteiner.