Over the last decade, the company has invested more than 105 million euros in these facilities, the most high-tech in the Spanish beer market
Alovera, July 17th, 2013. - In 2012, Mahou San Miguel, the Spanish beer leader, invested 11 million euros in its production centre in Alovera (Guadalajara). These investments were oriented to modernising the centre with innovative technology in order to continue guaranteeing the high standards of quality, safety, energy efficiency and industrial sustainability that make it the largest production centre in Europe. Specifically, more than 50 separate projects that have modernised the facilities and equipment of all the production processes in place have been carried out.
Throughout the last decade, this 100% Spanish owned, family company has invested 263 million euros into its brewing centres located in Lleida, Malaga, Burgos, Granada, Cordoba and Candelaria (Tenerife) and its water bottling centres in Beteta (Cuenca) and Los Villares (Jaen), in order to maintain optimal operational performance and production in addition to ensuring greater flexibility in meeting innovative packaging market demands and guaranteeing better customer service. 105 million euros was allocated to Alovera, thus ensuring its future competitiveness.
During 2012 the brewery also made a significant investment of over 72 million euros, despite the economic situation in our country, the fall in consumption and the increase in raw material costs. This investment has been allocated mainly to the industrial modernisation and upgrading of its production centres (26 million euros), to fostering business growth (17 million euros) and to the support of the hospitality industry through its facilities, equipment and several different initiatives to promote responsible drinking in bars and restaurants in Spain (20 million euros, almost a third of the total investment).
Of the 26 million euros allocated to production centres in 2012, about 17 million was invested in ensuring optimal environmental performance, of which 8.9 was allocated to its factory in Alovera. As a result, it has been able to decrease unit water consumption by 1.74% and energy consumption by 4.4%, reducing greenhouse gas emissions by 32% thanks to, among other factors, the fact that 100% of the electrical energy consumed in its production centres comes from renewable sources. It has also increased its waste recycling rate to 99.78% and has reduced its packaging content by more than 192 tonnes.
Mahou San Miguel's brewing centre in Alovera, in operation since 1993, has a surface area of 430,000 m2. The European Commission awarded it with the prestigious EMAS award in recognition of excellence in environmental management and efficient use of its resources. It also has the most relevant environmental certifications such as: EMAS or ISO 14000, quality certification ISO 9001, health and safety at work management certification OHSAS 18001 and food safety certification ISO 22000 and Food Safety System Certification FSSC 22000. In addition to this, its activities undergo the assessment, control and monitoring processes required according to regulation UNE-150008.2008.
Mahou San Miguel remains the leader of the Spanish beer market
In 2012 Mahou San Miguel made an operating profit of 175 million euros, 7.5% less than the previous year due to the economic context of lower consumption. The company has established itself as the leader in the Spanish beer market with a production of 12.3 million hectolitres and a market share of 37%. Its sales reached 1.173 billion euros, 1.9% lower than in the previous year.
The beer company has become one of the best ambassadors for Spain abroad, exporting to the world not only its products but also the concept, values ??and attitudes of the Spanish lifestyle. Internationalisation is a strategic priority for the development of business, it means that Mahou San Miguel is present in over 50 countries and that it produces more than 75% of Spanish beer that is exported. Its international sales, including also the products the company produces outside Spain, accounted for 11% of the total volume in 2012, which means that in the last five years international business has doubled its share within the company's total sales.
Likewise, the changes made in the Managing Bodies of the company in 2012, which have given way to a generational succession, are evidence of Mahou San Miguel shareholders' strong commitment to the development and sustainability of the business in the long-term, strengthening its international strategy plans.
Mahou San Miguel
The acquisition of San Miguel in 2000 by Mahou, the centenary company, establishes the first 100% Spanish capital brewing company. It is the national industry leader and produces more than 75% of the Spanish beer that is exported. It is currently present in 50 countries and has over 2,500 employees. In 2004, it incorporated the Canary Island brand Reina and in 2007 Cervezas Alhambra. In addition, it has diversified with the purchase in 2011 of Solán de Cabras and the commercialisation of DE. Master Blenders coffees, teas and sweeteners in the hospitality industry since 2010. In 2012 it made an important move in its internationalisation strategy when it acquired 50% of the Indian company Arian Breweries & Distilleries Ltd and launched San Miguel Fresca in the UK.
In Spain, it has seven brewing centres and two mineral water springs, together with packaging centres. It has a broad portfolio of domestic beers which include, among others, Mahou Cinco Estrellas, San Miguel Especial, Mixta, Alhambra Reserva 1925 and pioneering products for their category such as San Miguel 0.0% and San Miguel ECO. It also has a wide range of international beers from agreements with partners such as Carlsberg, Molson-Coors and Warsteiner.