The design studio’s creative team integrates people with intellectual disabilities who came up with the original idea for this greeting card
As a part of the ongoing social commitment it has maintained for more than 125 years, Mahou San Miguel has this year entrusted its Holiday greetings to the creative team at the La Casa de Carlota studio, made up of people with mental disability.
These professionals, who work side-by-side with young students, designers and art directors, have created and given shape to the original idea chosen by the company this year to celebrate the festivities.
Meanwhile, the greetings cards have been printed by the Carmen Pardo-Valcárce Foundation, and are being sent out in partnership with the Apsuria Foundation to assist in projects for the rehabilitation of people with severe disability.
The following video summarises the creative process and the philosophy behind this collaboration between Mahou San Miguel and La Casa de Carlota.