Mahou San Miguel wins award for mobile marketing innovation
26/09/2013
- "Which colour is Madrid?", devised and developed by Mobile Dreams Factory for Mahou Cinco Estrellas, claimed gold in the Best Action based on geolocation category at the prestigious Smarties
- The action, launched for the final of the King's Cup between Atlético Madrid and Real Madrid, was the only Spanish campaign honoured at the global mobile marketing awards.
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